Brand Guide

The Legacy Traditional Schools primary logo consists of the wordmark and the quill mark.

The registered trademarks and official colors and fonts of the company are graphic elements that support the LEGACY brand. These elements strengthen the ability of the schools to communicate its mission and message, and create a visual relationship between your audience and everything Legacy.

1. Use a Legacy logo on everything you produce.
2. Everything you produce should look like it is from Legacy.
3. Use the "Schools" version when referring to multiple campuses or the network. When referring to only one campus, use the "School" version.
4. Please review the Restrictions portion of this site.

Note: Unless noted otherwise, PDF files are vector CMYK.

Color usage supports and reflects Legacy's direct and plainspoken message. The palette creates a sense of tradition, integrity and patriotism. It serves to keep messaging clear and simple and connected.

The official colors for Legacy Traditional Schools are Pantone^® 186 Legacy Red and Pantone^® 282 Legacy Navy. Legacy Red is our signature color and should appear as the dominant color in all communications. Formulas for 4-color process, RGB, and hex colors are provided here. Use only these approved formulas for all print and digital applications.

In addition to Legacy Red and Navy, consider black and white as key colors in Legacy's primary color palette. Black type on a white background or knockout type on an image will provide strength and clarity in your messaging. Reducing the reliance on navy and red does not weaken brand recognition. In fact, reserving specific white clear space for the logo and its iconic school colors ensures that it does not have visual competition, and that it will always shine.

The secondary color pallet should only be used to support the primary colors. Legacy Navy and Legacy Red should still be the most dominant colors on communications.

The campus mascot is the primary, unique mark for each Legacy campus. Mascot artwork must:

• Maintain Legacy color palette.
• Not be altered.
• Remain on a white background. For t-shirts and other items without a white background, white should be added as a color.

Arizona

• Avondale: (PDF, PNG)
• Casa Grande: (PDF, PNG)
• Chandler: (PDF, PNG)
• Deer Valley: (PDF, PNG)
• East Mesa: (PDF, PNG)
• East Tucson: (PDF, PNG)
• Gilbert: (PDF, PNG)
• Glendale: (PDF, PNG)
• Goodyear: (PDF, PNG)
• Laveen: (PDF, PNG)
• Legacy Online Academy: (PDF, PNG)
• Maricopa: (PDF, PNG)
• Mesa: (PDF, PNG)
• North Chandler: (PDF, PNG)
• NW Tucson: (PDF, PNG)
• Peoria: (PDF, PNG)
• Phoenix: (PDF, PNG)
• Queen Creek: (PDF, PNG)
• San Tan: (PDF, PNG)
• Surprise: (PDF, PNG)
• West Surprise: (PDF, PNG)

Nevada

• Cadence: (PDF, PNG)
• North Valley: (PDF, PNG)
• SW Las Vegas: (PDF, PNG)

Texas

• Alamo Ranch: (PDF, PNG)
• Basse Primary: (PDF, PNG)
• Basse Secondary: (PDF, PNG)
• Cibolo: (PDF, PNG)

Headline Font

Gelica Bold Italic is the title font.

Note: An Adobe Creative Cloud subscription is required to access this font.

  Download Gelica from Adobe
 

For those without access to Adobe Creative Cloud, Fraunces Super Soft Bold Italic may be used as a free alternative to Alverata.

  Download Fraunces
 

Secondary Headings and Body Copy

Figtree should be used as the primary font when available. It may be used in a broad range of applications, including word processing, body copy in printed materials, and web.

The Legacy visual experience is inspired by the spirit of the schools’ students and faculty. We use the power of good photography to engage our audience and share our vision of everything that Legacy is—and can be.

We look for these qualities in our photography:

Authentic: We depict our subjects engaged in real activities, not artificially staged scenes. We do not idealize the school’s experience. Rather, we show the wide range of activities, achievements, and emotions that are part of Legacy.

On Campus: We take advantage of our facilities, inside and outdoors, to capture images that could only originate on our campuses. We also try to capture the diverse demographics represented at each campus. Students should always represent the dress code standards.

Varied: From extreme close-ups to panoramas, we use multiple perspectives to strengthen the appeal of our communications.

1. Select Slides or Doc link.
2. Do NOT request edit access.
3. Under the file name in the top left of the window, select File > Make a Copy.
4. Create a name for your presentation and select a folder on your Google Drive.
5. Use the Layout dropdown in the toolbar to toggle between slide layout options.

1. Select Slides or Doc link.
2. Do NOT request edit access.
3. Under the file name in the top left of the window, select File > Download and select the Microsoft Office file type.
4. Open the downloaded file in the corresponding Microsoft Office application.

1. Click the link.
2. In the new window, select all (CTRL +A), then copy (CTRL + C).
3. Paste into the email signature section of your chosen email program
4. Edit the content with your information.
5. Save